Tourists visit a themed lantern exhibition at a botanical garden in Luoyang City, central China's Henan Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Li Weichao/Xinhua)

Tourists visit a commercial street in Xuan'en County, central China's Hubei Province, Feb. 18, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Song Wen/Xinhua)

Tourists visit a latern exhibition at a temple fair in Shangqiu City, central China's Henan Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhu Xiang)

Tourists visit a latern exhibition at a temple fair in Shangqiu City, central China's Henan Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhu Xiang)

Members of a Yingge team perform at a park in Gaoming District of Foshan City, south China's Guangdong Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Huang Jiming/Xinhua)

Tourists watch a Sichuan Opera face-changing performance at a scenic area in Shangqiu City, central China's Henan Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhu Xiang)

A molten iron firework performance is staged at a temple fair in Shangqiu City, central China's Henan Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Xinhua/Zhu Xiang)

An aerial drone photo shows tourists watching a performance at a scenic area in Xiangyang City, central China's Hubei Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Yang Dong/Xinhua)

A performance is staged at Hetou ancient street scenic area in Tangshan, north China's Hebei Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Du Penghui/Xinhua)

Tourists watch molten iron fireworks at a temple fair in Shangqiu City, central China's Henan Province, Feb. 19, 2026. China's Ministry of Culture and Tourism launched a month-long cultural and tourism campaign ahead of the Spring Festival, featuring a wide range of activities and promotional measures to better meet people's needs.

Running from late January to early March, the campaign will see about 30,000 activities held nationwide, offering seasonal cultural and tourism products and events focused on traditional New Year customs, performances, and exhibitions.

More than 360 million yuan (about 51.6 million U.S. dollars) in consumption vouchers and subsidies will be distributed, alongside measures such as ticket discounts, bundled ticket incentives, and cross-regional tourism promotions. (Photo by Li Heng/Xinhua)